About me
A creative director and design leader living in Mortlake, London.
I enjoy working on:
Customer experience
Brand identity
Brand and content strategy
Graphic design and typograpy
Illustration
Creative content
Visual culture
Join me on
︎ Instagram
︎ LinkedIn
︎ Bluesky
︎ Strava
Over the past 19 years I've worked on the customer experience for a selection of international and UK based consumer brands.
Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression. I enjoy creative direction and leading teams of designers and writers, with experience doing so at seven organisations. At Wunderman Thompson my team numbered over 30 and was based across Europe.
In 2021 I established my own design practice, Graphic Arts & Type, where I work on a selection of creative and cultural projects with smaller businesses and start ups.
This site shows a selection of my work, to see more visit my work blog.
If you’d like to get in touch please email me.
Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression. I enjoy creative direction and leading teams of designers and writers, with experience doing so at seven organisations. At Wunderman Thompson my team numbered over 30 and was based across Europe.
In 2021 I established my own design practice, Graphic Arts & Type, where I work on a selection of creative and cultural projects with smaller businesses and start ups.
This site shows a selection of my work, to see more visit my work blog.
If you’d like to get in touch please email me.
Brands I’ve worked on
British Airways
Coca-Cola
Department for Education
Essity
Ford
Greene King
Orange
Mayor of London
Montblanc
Sainsbury's
The Army
The Dalmore
Topman
Vivobarefoot
World Duty Free
An introduction to me
A brief work history
Sept - Dec 2025: Product Design Director, WPP Open
May 2021 onwards: Founder, Graphic Arts & Type
May 2024 - Apr 2025: Experience Director, SQLI
Jul 2021 - Mar 2024: Head of UI & Content, Wunderman Thompson
Sept 2020 - Jun 2021: Deputy Director, CX & Design, Department for Education
Apr 2019 - Aug 2020: Senior Design Manager, British Airways
Nov 2016 - April 2019: Design Director, Sainsburys
Mar 2014 - Oct 2016: Senior Digital Creative Manager, Topman
Feb 2011 - Mar 2014: Head of Design, Greater London Authority
June 2007 - Feb 2011: Design Manager, Orange
May 2006 - June 2007: Graphic Designer, Clear Channel
May 2021 onwards: Founder, Graphic Arts & Type
May 2024 - Apr 2025: Experience Director, SQLI
Jul 2021 - Mar 2024: Head of UI & Content, Wunderman Thompson
Sept 2020 - Jun 2021: Deputy Director, CX & Design, Department for Education
Apr 2019 - Aug 2020: Senior Design Manager, British Airways
Nov 2016 - April 2019: Design Director, Sainsburys
Mar 2014 - Oct 2016: Senior Digital Creative Manager, Topman
Feb 2011 - Mar 2014: Head of Design, Greater London Authority
June 2007 - Feb 2011: Design Manager, Orange
May 2006 - June 2007: Graphic Designer, Clear Channel
7 creative Cs
My thoughts on the practices that are part of being creative
My thoughts on the practices that are part of being creative
