SQLI London
Experience Design Director, March 2024 to April 2025
At SQLI I led the Experience team in the London studio from March 2024 to April 2025.
During my time there I brand directed SQLI's identity refresh with fabulous SQLI design teams across Europe in Berlin, Paris, Amsterdam and London. I established a tokenised Design System product and worked with SQLI's innovation team to create React and Angular coded versions of it.
Working with a small team we won client Vivobarefoot and created a digital transformation strategy and content strategy for the sustainable footwear brand. I also worked on the candidate experience for people looking to join The Army in the UK - a huge national employer.
During my time there I brand directed SQLI's identity refresh with fabulous SQLI design teams across Europe in Berlin, Paris, Amsterdam and London. I established a tokenised Design System product and worked with SQLI's innovation team to create React and Angular coded versions of it.
Working with a small team we won client Vivobarefoot and created a digital transformation strategy and content strategy for the sustainable footwear brand. I also worked on the candidate experience for people looking to join The Army in the UK - a huge national employer.
SQLI global rebrand
SQLI tokenised design system product
The SQLI London Experience Team
Vivobarefoot
I led the creation of a digital transformation strategy and supporting content strategy for the sustainable footwear brand.
I led the creation of a digital transformation strategy and supporting content strategy for the sustainable footwear brand.
Downtime in Paris
I got to see the Olympic rings on the Eiffel Tower on one of a number of visits to Paris, where SQLI is headquartered.
I got to see the Olympic rings on the Eiffel Tower on one of a number of visits to Paris, where SQLI is headquartered.
Credits
Design: Danyu Long, Hannah Stothard, Paayal Mithani, Tom Shearing
SQLI Brand: Claire Leblanc Mason, Andrew Joliffe, Hugo Göldner, Maciej Kodzis, Isa Soysal, Mitchell Steven Bakker, Olivier Devillers, Eline Cottyn, Danyu Long, Hannah Stothard, Tom Shearing, Marco Luiten, Seth Boateng
Design system: Hannah Stothard, Tom Shearing, Ali Elouafiq
Vivobarefoot: Marc Ludwig, Paayal Mithani, Danyu Long, Kate Wharton, Adam Skinner, Matt O'Daly
The Army: Paayal Mithani, Danyu Long, Nick Willis.
SQLI Brand: Claire Leblanc Mason, Andrew Joliffe, Hugo Göldner, Maciej Kodzis, Isa Soysal, Mitchell Steven Bakker, Olivier Devillers, Eline Cottyn, Danyu Long, Hannah Stothard, Tom Shearing, Marco Luiten, Seth Boateng
Design system: Hannah Stothard, Tom Shearing, Ali Elouafiq
Vivobarefoot: Marc Ludwig, Paayal Mithani, Danyu Long, Kate Wharton, Adam Skinner, Matt O'Daly
The Army: Paayal Mithani, Danyu Long, Nick Willis.
