Sainsbury’s
Chop Chop
Autumn 2017 and throughout 2018
Chop Chop 1 hour delivery e-commerce app redesign and subsequent alignment to Sainsbury’s design system.
Operated as a start up within the supermarket group, Chop Chop was a venture into quick commerce by Sainsbury’s. Initially it was spun up as an MVP standalone brand - which was redesigned in the work shown here.
Following a strategic repositioning it was then brought under the Sainsbury’s brand firstly aligning to the group design system and evntually adopting Sainsbury’s brand palette and typeface.
For further information about this project have a look at my blog
Operated as a start up within the supermarket group, Chop Chop was a venture into quick commerce by Sainsbury’s. Initially it was spun up as an MVP standalone brand - which was redesigned in the work shown here.
Following a strategic repositioning it was then brought under the Sainsbury’s brand firstly aligning to the group design system and evntually adopting Sainsbury’s brand palette and typeface.
For further information about this project have a look at my blog
Chop Chop brand update
Chop Chop aligned to Sainsbury’s design system
Chop Chop aligned to Sainsbury’s brand identity
Credits
Product design: Tom Springall
Engineering: Edison Spencer, Myron Amanatidis, Nathan McBride
Product owners: James Huppler, Niall OShea
Marketing: Guy Watson, Emma Farnhill
Design direction: Tom Lancaster
Engineering: Edison Spencer, Myron Amanatidis, Nathan McBride
Product owners: James Huppler, Niall OShea
Marketing: Guy Watson, Emma Farnhill
Design direction: Tom Lancaster
