Sainsbury’s
Tu Clothing
Summer 2017
Tu clothing brand identity development and e-commerce redesign.
To help Tu clothing build fashion credibility we refreshed the site to align the experience closer to a fashion buying experience and further from a supermarket experience. As part of this we worked with Siegel & Gale to refresh the brand identity selecting Texta for all physical and digital touchpoints. The identity was then used to create a themed version of the Sainsbury’s design system adopting Tu colourways and typography and these coded components were then used to rollout to the new site.
See more information about this project on my blog
To help Tu clothing build fashion credibility we refreshed the site to align the experience closer to a fashion buying experience and further from a supermarket experience. As part of this we worked with Siegel & Gale to refresh the brand identity selecting Texta for all physical and digital touchpoints. The identity was then used to create a themed version of the Sainsbury’s design system adopting Tu colourways and typography and these coded components were then used to rollout to the new site.
See more information about this project on my blog
Responsive website
Credits
Design:
David Chan, Dan Marley, Mia Kos, Lee O’Connell
Research: Ansgar Kupper
Production: Marie Mitchell
Product owner: Adam Everett
Front end developer: Chris Ormerod
Brand manager: Grace Castle
Design director: me, Tom Lancaster
Head of Experience Design: Charlotte Briscall.
Research: Ansgar Kupper
Production: Marie Mitchell
Product owner: Adam Everett
Front end developer: Chris Ormerod
Brand manager: Grace Castle
Design director: me, Tom Lancaster
Head of Experience Design: Charlotte Briscall.
