Tom Lancaster

The Toy identity, illustration and design

Graphic Arts & Type project since Spring 2022

The Toy is a printed press full of stories, poems and artwork for children created by adults. Created by Sue Lancaster, it is published twice a year. Brand identity, layout, cover illustration and social media design by me for Graphic Arts & Type.

The Toy editions 1 to 7





The Toy one line and two line logos in sea blue and tomato red colourways