Tom Lancaster

Topman trends and seasonal

2013 to 2016

Creative direction of photoshoots and features for blue trend, SS16, 90s trend, Rat Boy interview, Christmas 2016 and utility trend

90s trend shoot featured on Creative Review Taking Pictures

90s trend

Credits: Model: Danny Blake at D1, Collage and design: Rebekah Neal, Additional design: Robert Higgs, Shoot production: Kellé Pearce, Photography: Tyler Morris, Styling: Jamie Milroy, Hair and make up: Ellie Cain, Retouch: Jo Bongard, Art direction: Tom Lancaster.

Album cover artwork usage with thanks to New Order, Stone Roses and Inspiral Carpets.


Blue colour story

Credits: Model: Oisin Atiko at Models 1, Hair and make up: Ellie Cain, Photography: Tyler Morris, Styling: Jamie Milroy, Creative production: Kellé Pearce, Retouch: Joanna Bongard, Creative direction: Tom Lancaster
Christmas 2016

Credits: Photographer: Gary Conway, Lead Stylist and Casting: Chelsie Crowder, Stylist: Sarah Throw, Digi Ops: Mike Breheny, Hair and Make Up: Nadia Altinbas, Tetouch: Anna Jackson and Dan Bicker, Producer: Kellé Pearce, Creative Director: Tom Lancaster

Models: Milo Kester at The Squad, Karim at Select, Dan Stewart at Models 1, Hamish Frew at Supa, Rio Allison at Elite


Spring Summer 2016

Credits: Model: Jack Dalby,  Photography: Tyler Morris, Styling: James Milroy, Hair and make up: Gosia and Zoe, Retouch: Jo Bongard, Producer: Kellé Pearce, Art direction: Tom Lancaster

Ratboy in Clacton

Credits: Photographer: Tom van Schelven, Photography assistants: Oli Hillyer-Riley and Wil Douglas, Interviewer: Jamie Carson, Producer, Kellé Pearce, Stylist: Jamie Milroy, Hair and make up: Zoe Cornwell, Creative director: Tom Lancaster


Your Style Sorted: utility trend

Credits: Models: Danny at D1, Joe at Models 1, Sam at Established, Ashton at AMCK, Freddie at Nevs. Photographer: Tyler Morris, Stylist: Jamie Milroy, Hair and make up: Ellie Cain, Producer Kellé Pearce, Retouch: Joanna Bonguard, Assistant Photographer: Sophie Richardson, Assistant Stylist: Kyran Low, Shoot Assistant: Mollie Senior, Art direction, me, Tom Lancaster.