Wunderman Thompson (VML)
July 2021 to March 2024
At Wunderman Thompson (now VML) I was Head of UI Design and Content from July 2021 to March 2024. I led a team of thirty designers and writers to create UI design, content, brand identity and tone of voice for leading consumer brand customer experiences.
In this role I pitched regularly and won several large accounts to build a reliable pipeline of work. Strategically I defined and led a design system first approach to help scale the UI offer and achieve product based excellent outcomes in an efficient, timely and profitable way.
I brought together colleagues from different operating companies in WT to create a European team with a shared culture across London, Porto, Lisbon, Budapest and Katowice, regularly hiring new talent. I broadened the existing design offer to include brand strategy, brand evolution, content strategy and creation, and offered design counsel to clients at c-suite level.
In this role I pitched regularly and won several large accounts to build a reliable pipeline of work. Strategically I defined and led a design system first approach to help scale the UI offer and achieve product based excellent outcomes in an efficient, timely and profitable way.
I brought together colleagues from different operating companies in WT to create a European team with a shared culture across London, Porto, Lisbon, Budapest and Katowice, regularly hiring new talent. I broadened the existing design offer to include brand strategy, brand evolution, content strategy and creation, and offered design counsel to clients at c-suite level.
Clients
Notable clients I worked with included The Coca-Cola Company, Ford of Europe, Montblanc, Harrods, Greene King, Avolta (World Duty Free), Essity (Tork, Bodyform), The Dalmore, Stannah, Beauty Bay, Staysure and many more.
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Montblanc E-commerce experience
The Coca-Cola Company tokenised Design System
Ford navigation concept
Harrods iOS app
Credits
All work created with the following designers and writers:
Alex Lo, Amy Lewis, Anna Remzsö, Balázs Bicskei, Becky Wells, Blair Jarvis, Borbala Tolcser, Daniel Atkinson, David Chan, Delaney Holgate, Emil Tansinda, Gabor Boszormenyi, Gábor Veres, Guilherme Fidélio, Irina Ursache, Jose Soria Kamil Wencel, Kate Wharton, Katherin Hernandez Obando, Klaudia Labieniec, Louise Silvio, Marie Ansart, Márton Nagy, Michał Smolarek, Michael Knight, Ollie Weeks, Paul Rudd, Rafael Kent, Tom Goddard, Tom Goodwyn, Vitor Almeida
Alex Lo, Amy Lewis, Anna Remzsö, Balázs Bicskei, Becky Wells, Blair Jarvis, Borbala Tolcser, Daniel Atkinson, David Chan, Delaney Holgate, Emil Tansinda, Gabor Boszormenyi, Gábor Veres, Guilherme Fidélio, Irina Ursache, Jose Soria Kamil Wencel, Kate Wharton, Katherin Hernandez Obando, Klaudia Labieniec, Louise Silvio, Marie Ansart, Márton Nagy, Michał Smolarek, Michael Knight, Ollie Weeks, Paul Rudd, Rafael Kent, Tom Goddard, Tom Goodwyn, Vitor Almeida
